Branded Campaigns: Corporate Governance & Fintech
These two campaigns represent distinct branded initiatives created for Shearman & Sterling, each with its own tone and audience. Both projects involved cross-channel design—print, digital, and social—balancing clarity, consistency, and creativity within the firm’s brand standards.
Corporate Governance Survey
This campaign centered on promoting Shearman & Sterling's annual Corporate Governance Survey. I developed a full suite of assets including a custom book layout, printed handouts, a social media animation, and internal visuals. The goal was to maintain the firm's authoritative tone while giving the materials a sharp, professional polish.
Fintech
This campaign was designed to support Shearman & Sterling's Fintech publication. The design approach was sleek and modern, with sharper typography and tech-aligned branding. In addition to the report design, I created a new logo, email banners, and a dynamic social post to ensure a cohesive identity across touchpoints.
Social Media images used on X and LinkedIn
Book Cover and Layouts
Handout Front/Back
