M&A Symposium
An immersive branding concept developed for a high-level legal symposium on M&A strategy.
As part of the design team for the firm’s Mergers and Acquisitions (M&A) Symposium, I developed a comprehensive alternate branding concept that was shortlisted in the final round. Though not ultimately selected, the direction was praised for its cohesiveness and conceptual clarity.
The visual system drew on the metaphor of merging water droplets — representing convergence, transformation, and collective momentum. This concept was brought to life through immersive environmental graphics, digital screens, and branded collateral, all reinforcing the symposium’s theme: Transacting in Times of Unrest, Uncertainty, and an Election.
Backdrop
Main stage design featuring a custom backdrop concept that introduced the event theme through a metaphor of liquidity, transparency, and global motion.
Spatial Graphics
Environmental signage extended the visual system across key communal areas, creating immersion as attendees moved throughout the space..
Event Badge
Printed name badges reflected the visual system while offering high readability and a memorable lanyard design.
Save the Date
Event marketing email aligned with the brand system while highlighting core event details and registration CTA.
Presentation Screens
Digital screens supported speaker transitions and carried the identity throughout breakout and general session rooms.